Does InVideo AI's free plan add a watermark?
Yes. InVideo's own help centre states that every video created and exported on the free plan carries an invideo watermark plus stock-media watermarks, and the only removal path is a paid plan. The catch almost nobody covers: InVideo ships two products, and paying for invideo AI does not clean up invideo Studio — the vendor says they require two separate subscriptions. Verified on help.invideo.io, Jul 25, 2026.
If you searched this and landed on a pricing page, here is the mechanical reason. The vendor article your query names — “Can I use invideo AI for free?” — no longer mentions watermarks at all: the live version, vendor-dated Jun 15, 2026, contains the word zero times. An archived capture from Apr 18, 2026 still carried the paragraph verbatim: “All videos created and exported on the free plan have an invideo watermark and stock media watermarks on them,” followed by “You can remove watermarks from your video by upgrading to a paid plan.” The rule did not change — the documentation did.
There are three distinct marks, and a paid plan only clears some of them automatically. On a paid plan, the media watermarks that show in the preview come off at export — but the vendor's free-plan text is explicit that free exports carry both the invideo mark and stock-media marks, so that removal is a paid-plan rule, not a general one. Anything you exported before subscribing keeps its mark until you re-export the original project. And the username / “invideo AI branding” overlay stays on paid exports unless you set that option to None before downloading — the vendor documents that toggle as paid-plan-only. There is a downgrade trap too: once a paid plan lapses, editing an old video means paying again to download it clean.
On the Studio side, the vendor's own plan bullets read “invideo Watermark” for Free and “No watermark on videos” for Business and Unlimited, billed $180 and $360 annually. Two things we could not confirm on any vendor page, so we do not publish them: where the mark sits in the frame (third-party reports conflict between top-right and lower-right) and whether the free plan caps export resolution — the documented 720p figure is the *preview* default, not an export limit. On price, InVideo is oddly hard to pin down: invideo.io/pricing renders its plan cards in the browser and serves a fetcher no plan names and no numbers at all. The vendor does publish one figure elsewhere on its own site — an FAQ page puts Max at $100/month, well above the ~$50-60 third parties report — but not the Plus price, which is the tier that matters here. The full ladder is in our InVideo pricing breakdown.
invideo AI vs invideo Studio — free-plan watermark rules
| invideo AI | invideo Studio | |
|---|---|---|
| Free plan watermark | Yes — invideo mark + stock-media marks | Yes — the Free plan's own bullet is a watermark line; Business and Unlimited read “No watermark on videos” |
| Cheapest tier that removes it | Plus — vendor names the tier but not its price (it publishes only Max, at $100/mo) | Business — vendor string “*Billed $180 annually” |
| Does the other product's plan cover it? | No — separate subscription | No — separate subscription |
| Extra overlay on paid exports | Username / “invideo AI branding”, opt out before download | Not documented |
| Vendor help articles on the question | 1 of 122 — and its title scopes it to paid plans | None documenting Studio's own plans |
Two products, two subscriptions. Read off vendor pages, Jul 25, 2026.
Sources checked
Official vendor pages used for pricing, rights and feature claims.
- InVideo: AI vs Studio (vendor help) - the two products are separate and require two separate subscriptions (updated Sep 23, 2025)
- InVideo AI free-plan help (archived Apr 18, 2026) - the free-plan watermark paragraph the vendor removed from the live article by Jun 15, 2026
- InVideo paid-plan watermark help - paid-plan clean-export rule and re-export instructions
- InVideo: removing the username from a video - the 'invideo AI branding' overlay is opt-out, and only on a paid plan, before download
- InVideo export rules after downgrade - watermark-free download requires an active paid plan after edits
- InVideo Studio (vendor page) - Studio plan bullets: Free carries a watermark, Business and Unlimited do not
- InVideo AI free-plan help - no-card free access, weekly credit reset and sharing rules (updated Jun 15, 2026)
- InVideo: which plan suits AI video creators (vendor FAQ) - the one paid price InVideo publishes in fetchable HTML — Max at $100/month — plus the Plus/Max/Generative/Elite ladder
Keep going
- InVideo AI pricing (2026) — The plan ladder, credit model and what the free tier actually allows.
- Free AI video generators with no watermark — Which free tiers export clean, verified plan by plan.
- InVideo review — Research profile: where it fits, and where it does not.