LOVO Shut Down (2026): What Happens to Your Genny Commercial Rights

Direct answer

LOVO, INC. filed for Chapter 7 liquidation on May 27, 2026 (case 26-11249, S.D.N.Y.) and lovo.ai, www.lovo.ai and genny.lovo.ai all answer HTTP 402 — you can no longer buy a Genny plan, so this page is a record, not buying advice. What it recorded, read from LOVO's help center on Jul 13, 2026: Genny granted full commercial rights on every paid plan (Basic, Pro, Pro+, Enterprise), while the free plan was personal-use only and watermarked its exports, blocking commercial use twice over. If you published under a paid plan while it was active, that grant is what you relied on; a vendor entering liquidation does not retroactively revoke a licence already granted, but nobody remains to answer a licensing question either, so keep your own plan receipts and export records. For a live tool, see our AI voice rankings — and for the rules that apply wherever you land next, our AI voice cloning rights checklist.

Last verified

Aug 1, 2026

How we know

Desk-verified against primary sources

Sources

6 linked

Evidence used

• LOVO, INC. filed Chapter 7 on May 27, 2026 in the Southern District of New York, case 26-11249; the docket, MLex and Bloomberg Law are linked in Sources. We checked lovo.ai, www.lovo.ai and genny.lovo.ai on Aug 1, 2026 — all three return HTTP 402.
• The paid-plans-grant-commercial-rights and free-plan-personal-use rules were read from LOVO's help center on Jul 13, 2026, while the service was live. They describe a licence you can no longer buy.
• The free-trial contents (20 minutes, 10 downloads, watermark, 1 GB) come from LOVO's dedicated free-trial help article.
• This is a third-party explainer. LOVO's own pages were the authority and are now unreachable, which is precisely why the wording is preserved here.

How we checked this

• We quote LOVO's own help-center wording and link the source articles.
• LOVO is a tool we cover editorially; we don't currently earn a commission on it, so this is straight documentation of its licensing.

What LOVO's paid plans grant

All of LOVO's paid plans — Basic, Pro, Pro+ and Enterprise — grant full commercial rights to the voiceovers you generate in Genny, so they can be used in monetized content and client projects.

LOVO's help center is direct on this: all paid subscriptions grant full commercial rights to content generated using Genny. That covers the usual publishing cases — monetized YouTube, ads, courses, client voiceovers — provided your underlying content is your own and doesn't infringe someone else's copyright.

Because commercial rights start at the entry-level Basic plan, you don't need to buy up to Pro or Enterprise just to publish. The higher tiers add capacity and features (more generation time, downloads, storage, advanced voices), not a different rights class. For where LOVO's Genny fits against other voice tools overall, see the text-to-speech ranking.

The free plan is personal-use only — and watermarked

LOVO's free plan grants no commercial rights and is for personal use only. It begins as a 14-day Pro trial (20 minutes of generation, 10 downloads, watermarked video, 1 GB storage), then drops to an indefinite limited Free plan.

The free tier has two phases. Signing up gives you a 14-day trial of the Pro plan; when it ends, you keep an indefinite Free plan with limited features. LOVO's help center lists what the free experience includes: 20 minutes of voice-generation credits, only 10 downloads, watermarked video exports, and 1 GB of storage.

Two limits make the free plan unsuitable for publishing regardless of the rights question. First, it's explicitly personal-use only — no commercial rights attach. Second, video exports carry a watermark, so even setting licensing aside, the output isn't clean for professional use. The honest read: use the free plan (and the Pro trial) to evaluate LOVO's voices and workflow, then move to a paid plan before you publish anything commercial. Our free ElevenLabs alternatives piece covers the same audition-vs-production distinction across voice tools.

How LOVO's free-tier rights compare to other voice tools

LOVO isn't unusual here — across the major voice tools, the free tier is almost always blocked from commercial use, whether by an explicit personal-use license, an attribution requirement, or a watermark. The real question is where the first commercial tier starts, and LOVO's is competitive.

Put LOVO next to the tools it competes with and the pattern is clear: a free tier is an audition, not a production license. What differs is the mechanism of the block and how cheap the first commercial tier is. This is the comparison the single-vendor 'LOVO rights' pages don't give you — and it's the thing that actually decides which free tier is worth starting on.

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